Since its launch in 2008, Purlem.com has helped thousands of marketers and businesses drive their conversions by harnessing the rapportbuilding power of personalized URLs (PURLs). To help their clients combine the potential of personalized custom content with the latest split testing technology, Purlem has recently announced direct integration with Unbounce.
This unique partnership allows Purlem’s users to directly customize their Unbounce landing pages to each and every website visitor (e.g – joepublic.domain.com), a result that will allow businesses to simultaneously split test landing page content while ensuring each visitor feels right at home and is compelled to convert.
“Marketers are told to ‘always be testing’ as a way to continually improve conversions and hence profit. However, until now, those wanting to exploit the power of PURLs have had to halt their split testing efforts while they attempt to gauge the results of deploying personalized landing page content,” says Martin Thomas, Owner and Founder of Purlem.com.
Continuing, “With our new partnership and Unbounce integration, Purlem users can combine the beautiful and proven Unbounce landing page technology, with the conversionboosting power of Personalized URLs.”
The process is amazingly simple; Purlem rapidly creates a Personalized URL for each prospect or customer in a marketer’s database, allowing them to send it directly to each individual via email or direct mail. When an individual visits their PURL, they will be immediately directed to their personalized Unbounce landing page.
Marketers can then personalize their Unbounce page to each visitor. For example the visitor can be greeted by name, shown relevant information based on their industry, and prepopulate forms among other possibilities.
“This partnership is just another step towards allowing all marketers and businesses to combine Purlem with other resources and services in their online arsenal. We’re currently working on a host of other integrations and we’re excited to make further announcements very soon,” Thomas adds.
Current integrations include popular email marketing platform MailChimp and Infusionsoft, the leading small business CRM solution.