Boss Litho Inc. has achieved impressive growth in less than three years in existence. The printing company’s CEO, Jean-Paul Nataf, is justifiably delighted because he knows that not every fledgling print shop makes it, let alone sees its sales leap to $12 million in such a short span of time with only 35 people and two shifts of eight hours each.
To give City of Industry, Calif.-based Boss Litho even more room to expand into lucrative, though competitive, markets, Nataf has installed a new Mitsubishi Diamond 3000R convertible perfector with dual UV coaters. Nataf is confident that the eight-color, 40-inch press will add several million dollars to Boss Litho’s annual revenues.
“The Diamond 3000R is an amazing press,” Nataf said. “We just finished a project for 100,000 catalogs — 16 pages plus covers — in two eight-hour shifts. That’s one example of the kind of productivity we expect from this press. It can do so much for us.”
In fact, Nataf believes that the Diamond 3000R will help Boss Litho hit the $20 million mark within a couple years.
Nataf, who has been in the graphic communications industry since 1985, always had confidence in his ability to sell printing jobs. In September 2010, when the national economy was still finding its footing following the protracted downturn, the longtime print broker was preparing to launch Boss Litho. Nataf acquired the assets of a floundering commercial printing business with which he had established a broker-printer relationship.
“I was a big customer of the printer,” he said. “They were in financial trouble and about to default on their loans.”
After changing the firm’s name and moving its equipment to a new, 37,000-square-foot facility, Nataf started to do what he does best — sell.
“I have no sales force other than myself, and I bring in $1 million worth of print volume a month,” Nataf said.
Since the economic downturn, most large sheetfed printing companies have either gone out of business or downsized tremendously. This puts Boss Litho in a position to satisfy a unique niche in the printing industry.
As Nataf explained, “We are one of the few companies left that can provide high page count, sheetfed quality, short- and medium-run catalogs with very fast turnaround speeds. The addition of this new press will only further enhance these capabilities and even allow us to compete on some potential web printing projects.”
With 40 employees, the FSC (Forest Stewardship Council) and G7 Master Printer certified operation specializes in commercial and packaging printing, especially premium-caliber work for the fashion industry.
“The fashion industry demands faithful color reproduction with sharp photographs showing precise detail in the patterns and fabrics,” Nataf observed.
Services other than printing include graphic design, binding, finishing and fulfillment. An in-house photo studio offers comprehensive production services.
The company publishes a Chinese-American luxury lifestyle quarterly called Phoenix International as well. In 2012, Media Industry News named Phoenix International one of the year’s best magazine launches.
“Each issue of the magazine covers travel, dining, autos, home, fashion and society,” Nataf explained. “We print 50,000 copies that sell on newsstands and fill subscription orders. The quality and crispness of the images need to be perfect.”