Visitors looking to inject some creativity into their visit to FESPA 2013 will find what they are looking for at the Print Inspiration Runway.
The new feature is an exhibition of awesome print provided by exhibitors to showcase how effective print can be across multiple applications. Visitors can taxi down the runway to be inspired by the creativity and special effects that can be achieved with real life examples of print.
To engage visitors, each piece showcased will be supported by a case study about how it was created and how effective it was for its intended purpose. Visitors looking to find out more will be directed to the exhibitors stand to speak to them directly. Brands illustrating their creativity in the runway include 3M, Canon, Decca, Durst, Eurobest, EFI, Esko, HDM Stuttgart, HP, Kiwo, Marabu, Printed Electronics, Premier Textiles and Sun Chemical.
Confirmed pieces of print to be displayed include: interior design, garments, printed electronics, outdoor, screen print effects, ink technologies, in-store and vehicle graphics.
Duncan MacOwan, Head of Events and New Media comments: “We are constantly seeing impactful and innovative uses of print being used across our global community and wanted to showcase these examples to illustrate what print can do for businesses. Our aim at FESPA 2013 is to provide printers with inspiration as well as the tools to enter new business opportunities and to help them further explore their creative side!
“Targeting new audiences to benefit our community is a FESPA USP and part of our Profit for Purpose initiative. This year we’re targeting brand owners to illustrate the power of print. Showcasing awesome examples of print in the Print Inspiration Runway will hopefully inspire these brands and designers to see the part print can play in the marketing mix. This will also open up the communication channels between the brand owners and printers enabling them to discuss how these ideas can be transferred to brands’ real-life objectives and campaigns.”