Just how important diversity is for media companies was illustrated not only by Markus Feldenkirchen, CEO of ppi Media US Inc., in his presentation on the strategies and approaches of American publishers, but also by Jens Nicolaisen, Digital Director of Jyllands-Posten, who presented the mobile strategy of Denmark's largest publisher, JP/Politikens Hus. A central issue is change management, which focuses on adjusting to customer needs and preferences. The central issue that all publishers should ask themselves is, how well do we know our readers and what do they want? The Danes love ships and are proud of their economic flagship, the maritime industry. On www.shippingwatch.com, JP/Politikens Hus has created a premium platform which reports on maritime issues only. A small, yet professional editorial department, which produces well-researched texts and information on special topics, is extremely successful. The Funke media group, with its creative multichannel ads, is also successful. Karin Hilbert, Ad Publishing Director at the Funke Media Group, presented two successful campaigns which were published in the daily press, in free advertisers, in web and mobile offers and on the radio, and which are measurable and make customers happy. The presentation given by Vincent Peyrègne, CEO of WAN-IFRA, showed just how measurable a media company's success is. He presented an extract from the World Press Trends for 2013, a collection of reliable data on over 70 countries which make up more than 90% of the market figures. Peyrègne also stressed the importance of change: "The future of the news industry depends on how people become involved and participate in society." According to Peyrègne, the participation of advertising firms is becoming increasingly important for the news industry." It is of fundamental importance to create attractive offers for everyone.
The show will go on in 2014
Information on ppi Media's new solutions was equally important. Martin Ruhle, CTO of ppi Media, and sales manager Hauke Berndt presented mainly new and enhanced cross-media solutions, stressing ppi Media's role as a system service provider for publishing companies, whatever their size and specialization - from large to small, from magazines to newspapers. Norbert Ohl, COO of ppi Media, who hosted the event, was extremely satisfied with the outcome and happily announced the date for next year's Open Days. June 23-24, 2014.