Canon Europe is delivering new industry insights, creative applications, expert advice and exciting technology at FESPA 2013 to inspire customers to take their wide format businesses to a new level. As well as introducing the new Océ Arizona 600 Series and Océ ColorWave 900 – which are focal points on the stand – Canon will be demonstrating how these new innovations can meet print buyers demands in this fast-growing marketplace.
FESPA 2013 is the inaugural appearance of Canon Europe at a FESPA event and is also the first time the company has showcased its entire graphic arts wide format product portfolio since the acquisition of Océ. Canon Europe aims to provide the insight, inspiration and innovation to help Print Service Providers (PSPs) realise new, and profitable, wide format opportunities.
As an addendum to Canon’s ‘Bigger Picture’ insight report, entitled ‘Your customers’ view on the value of print’, additional research has been conducted which looks specifically at the feedback of 30 print buyers commissioning wide format output. This research reveals a need for PSPs to offer quicker response times, demonstrate their capabilities and, perhaps most importantly, to communicate more effectively with their customers. 53 percent of respondents said that PSPs only contact them ‘occasionally’, while 30 percent said they are never proactively contacted by their print providers. Additionally, when asked how they would determine the credibility of a potential print provider, more than 50 percent of respondents cited seeing physical samples of work as being important.
Feedback also highlights that a desire to print on a more diverse range of substrates is on the increase – with 97 percent of respondents saying they have commissioned work on surfaces other than paper and card. Specific substrates mentioned by respondents included glass, metals and wood.
“This feedback has told us that print buyers’ expectations of PSPs are changing,” says Bart Geraads, European PPG Director, Technical Document Systems (TDS) & Display Graphic Systems (DGS). “This is the very reason we commission industry research. In order to help PSPs grow their business in a sustainable way, it is important that we help them understand the challenges their customers are facing and what their current and future needs are. Similarly with those PSPs who may be branching out into the wide format arena for the first time, they need to start from an informed base and this industry insight is invaluable in this respect.”
Applications address creativity and opportunities to add value
Canon aims to respond to this fresh industry insight at FESPA 2013 by showcasing a range of applications and customer case studies that demonstrate how other PSPs are already using Canon technology to their advantage. Ranging from efficient and cost-effective printing to more specialist projects, which can add value and generate higher margins, the applications on display include kitchen splash backs using a pre-primed glass substrate and quick-change point-of-sale graphics on magnetic materials.
The company is demonstrating the breadth of its image capture to output offering with high quality photographic pieces – printed on a Canon imagePROGRAF iPF9400 – displayed on FESPA’s Print Inspiration Runway. It is also incorporating the world’s largest panoramic image as part of its stand design. The photograph shows a full 360 degree view of London, taken using multiple Canon EOS 7D cameras. If printed at normal photographic resolution, this incredibly detailed panorama would be 98 metres across and 24 metres tall – almost as big as Buckingham Palace.