“Tamera’s booth design was stunning – from her choice of colors to the way she put it together,” said Cherbavaz. “It looked spectacular. She received so many compliments at the show.”
Lawrence’s booth presentation of Mobile Whimsy Greeting Cards at the 2012 stationery show attracted the attention of the American Folk Art Museum in New York, which gave her the opportunity to create both a window and in-store retail display promoting sales of her cards in the museum’s gift shop. Lawrence reused booth display pieces for these promotions, which were displayed at the American Folk Art Museum Shop for two months beginning in August 2012.
“I reused two of the walls from my booth and added new information to the white bottom border to work with the window,” said Lawrence. “The walls were received (from storage) in mint condition.”
Added Cherbavaz: “A portion of the display in the American Folk Art Museum window would spin; it really grabbed attention. The whole concept was delightful.”
Lawrence is far from finished utilizing the durable Gatorfoam display pieces. She set up the same colorful booth at the 2013 National Stationery Show held at the Javits Center in New York May 19-22.
“It was always my intention to use the same booth display for the 2013 show and beyond,” said Lawrence. “Other than little dings on the corners from transport, the Gatorfoam looks like new.”
As a small tweak and update for the 2013 National Stationery Show, Lawrence painted the circular Gatorfoam display frame rings on one side with Montana GOLD Acrylic Professional Spray Paint in the red orange color.
“The Gatorfoam took the paint well and provided an updated look for the booth,” according to Lawrence, who said she may alternate the red orange and white sides of the Gatorfoam frame rings for another booth look.
“I will definitely use this booth again,” said Lawrence. “We had an instance in setup when the metal framing started to lean and all of the Gatorfoam boards fell. The Gatorfoam held up. The walls are fine.”
In addition to the American Folk Art Museum, Mobile Whimsy greeting cards are sold at the Baltimore Museum of Art; the Palo Alto Art Center in Palo Alto, Calif.; and the Delaware Art Museum as well at other retail locations. Mobile Whimsy Greeting Cards can be purchased on-line at www.tameralawrence.com.
Gatorfoam sheets are manufactured by 3A Composites USA in standard 48-by-96 inch sheets and 60-by-120 inch sheets in the Bright White, Black and Neutral colors and in thicknesses ranging from 3/16 inches to 2 inches.