• “PURLs of Wisdom”—Derrick Doi of Xerox will look at current cross-media trends. He will be joined by Paul Strack of Custom XM and Craig Dellinger of New Haven Print in a discussion of the cross-media campaign used to market the conference itself: the good, the bad, and the results.
• “The Nuts and Bolts of Creating a Cross-Media Campaign”—Strack will return to take attendees step-by-step through creation of a cross-media campaign, showing how it can be done without any programming or advanced computer skills, and how it can drive clicks on printers’ digital equipment.
• “Are You Ready to Buy or Sell?”?NAQP Managing Director Mitch Evans will moderate a panel of printers who either acquired another business or whose company was acquired. They will show how to position a business for a sale and what to look for when seeking to grow through acquisition.
• “You Bought & Installed the Equipment—Now How Do You Grow Your Sign Sales?”—A panel of NAQP members will discuss how they grew their sign sales, which industries are buying signs, what products they seek, and how panelists are marketing to those industries to grow new profit centers.
The two-day event will also provide plenty of time for networking and enjoying the musical nightlife of Nashville, including an optional evening visit for a performance at the world-famous Grand Ole Opry, a cornerstone of country music. Register for the conference by Sept. 20, 2013, and save $100! Go to http://www.napl.org/2013OC to learn more or to register. For more information, contact NAPL Marketing Director Samantha Lake at (800) 642-6275, Ext. 6306, or firstname.lastname@example.org.