National Paper Trade Association (NPTA), the association for the paper distribution community, is pleased to unveil a new graphic identity. The new logo, color palette and typestyle have been applied to all NPTA communications – including a newly launched website at www.goNPTA.com.
NPTA’s new logo
While NPTA boasts a 110-year history of serving the paper distribution channel, its Board of Directors is focused on forward-looking goals and initiatives for strengthening business relationships throughout the value chain. The modern but professional new look emphasizes NPTA’s continued focus on growing the paper supply chain.
“NPTA provides members with unparalleled access to industry contacts and exclusive resources for generating new business, increasing cost savings, learning from peer experience and remaining up-to-date on relevant and emerging issues,” said NPTA CEO Kevin Gammonley. “As the Board of Directors embarks on strategic initiatives focused solely on the paper distribution channel, we wanted to present a look that is consistent with this value proposition.”
NPTA’s new website
This week, NPTA launched a website that features updated content and functionality for its members in addition to this new graphic identity.
Navigation has been streamlined and simplified around key value drivers of the organization – networking, education, advocacy and trends. Succinct new content also allows visitors to locate pertinent information quickly and easily.
New site features include a testimonial video from some of NPTA’s most prominent member firms about the benefits of joining the organization, as well as a company search tool that will allow any visitor to locate and learn about paper mills and merchants. Current NPTA members can also search for other members to connect with and send messages to them.
To learn more about the new NPTA, visit www.goNPTA.com.