International Paper Company

International Paper's Hammermill Brand Brings "Made in America" to Life with Campaign Featuring Employees and Consumers

Hammermill has been a trusted American-made brand for over 100 years and is celebrating that rich history with an advertisement campaign featuring employees who make Hammermill paper and the consumers who use it. The campaign is set to launch on July 4 and will coincide with celebrations of patriotism and pride happening across the country during Independence Day.

“We’re proud to be the only brand of paper that has been made in America for over 100 years and this campaign is a celebration of our employees and customers for making that possible,” said Tracy Burke, Hammermill Brand Manager.

The campaign comes on the heels of recent reports showing the “Made in America” label is an important attribute affecting consumer spending in the current US market.

The ad campaign features International Paper employees in print, web, and social media platforms, in addition to Hammermill products and actual end-users of Hammermill paper. The “Made in America” theme comes to life through employee features such as International Paper plant manager, Andre McBride and Hammermill product end user and bestselling author, Bonnie Low-Kramen.

In addition, the campaign includes an updated packaging seal that proclaims “100 Years of Quality” displayed on a red, white and blue background, with the phrase “Made in USA” underneath.