An eight-page, tabloid-style, fold out brochure, The Mohawk Craft Cooperative features a beautifully designed 27” x 19” poster with a powerful message, “Craft is remembering that art is seen, heard & felt as well as understood, knowing that not all ideas start with words, thinking with hands as well as head.”
- Mark Jones, Director, Victoria & Albert Museum
Designed by Hybrid Design, San Francisco, CA; The Mohawk Craft Cooperative is printed on Mohawk Superfine, Eggshell Ultrawhite 65 cover/176gsm; and was printed with eight color UV inks. Letterpress scored and folded by Shapco Printing, Minneapolis, MN.
The Mohawk Maker Quarterly
Mohawk believes that partnership is essential to furthering the interests of makers, and the Mohawk Maker Quarterly is a vehicle to support this community of like-minded individuals. Content focuses on stories of small manufacturers, artisans, printers, designers and artists who are making their way in the midst of the digital revolution.
The inaugural issue of the Mohawk Maker Quarterly focuses on ‘Heritage & Innovation’ and features the following makers:
• Leslie Williamson, A photographer bringing craft culture to life, San Francisco, CA
• Shogu Tokumaru, A singer, songwriter, multi-instrumentalist, Tokyo, Japan
• Union Made, Purveyors of well-made classic goods, San Francisco and Santa Monica, CA
• Tugboat Print Shop, Hand-carved woodblock printing, Pittsburgh, PA
• Taylor Stitch, Makers of fine craft tailored clothing, San Francisco, CA
• Alabamboo, Makers of the Bamboo bike frame, Greensboro, AL
• Eatwell CSA, Organic farmers and CSA box providers, Dixon, CA
• Andante Dairy, Biochemist turned craft cheese maker, Petaluma, CA
• Colossal Media, The people behind the hand-painted billboard, New York and Greater USA
• Tim Kerr, The musician’s musician and an artist’s artist, Austin, TX
• Stephen Shore, Photographer, bookmaker and professor, Annandale-on-Hudson, New York
• Best Made Co., Makers of tools and other goods, New York, NY
• Moo.com, an online printing company creating beautiful products from your own photos or designs, London, England
The publications are also supported by a video promoting Mohawk Superfine’s history, heritage and attributes, while underscoring the importance of craftsmanship and collaboration with the maker community. Watch the video.
The Mohawk Maker Quarterly publication was created to serve as a co-branded publication by printers who are interested in using the content as a sales and promotional tool for their business.
The Mohawk Maker Quarterly was designed by Hybrid Design, San Francisco, CA; printed on Mohawk Superfine, Eggshell Ultrawhite 80 Text/118 gsm. The publication was printed by Shapco Printing, Minneapolis, MN, with seven color UV inks and features a black satin foil stamp, completed by McIntosh Embossing of Minneapolis, MN.
All three publications are enhanced with additional content made possible through Mohawk’s new augmented reality mobile app, Mohawk Live, which generates interactive experiences via print, making print more relevant than ever.
By scanning the Mohawk Live icon found throughout each publication, readers can enjoy a multidimensional experience with bonus content including videos, photos, and animations. Mohawk Live is free and easy to download in the App Store or Google Play.
The Story of Superfine
The Mohawk Declaration of Craft, Mohawk Craft Cooperative and Mohawk Maker Quarterly publications are all printed on Mohawk Superfine, which has long been celebrated for its quality, consistency and perfect printing surface.
Developed in 1945, Mohawk’s iconic, flagship paper grade has become known as the finest uncoated text and cover paper for offset printing, and as the benchmark in fine paper for digital printing. For seven decades, Superfine has endured, inspiring designers, printers, and craftsmen and women with its archival quality and timeless appeal.