FLM Graphics has announced the appointment of two new executives for Access Images (AI), its business unit specializing in mobile interactive and web enabled program solutions. The announcement, naming Theresa Sutton as vice president of sales and John Gagliardi as director of Access Images’ Mobile Interactive Solutions, was made today by Frank M. Misischia, president of FLM Graphics Corporation.
“Theresa Sutton and John Gagliardi are two of the most recognized and innovative professionals providing mobile marketing programs in the industry today," said Mr. Misischia in making the announcement. "Their addition to Access Images’ mobile interactive solutions team will benefit any company or organization looking to super-charge their marketing initiatives and increase ROI." Both Ms. Sutton and Mr. Gagliardi were formerly with the NYC based graphic communications services company, the Ace Group.
Ms. Sutton began offering and developing successful multi-channel mobile marketing programs for early adopters of mobile interactive technology solutions since the initial growth spurt of mobile smartphone usage in 2007. Prior to that she focused her expertise in the analysis of new technologies, market trends, behavioral patterns and competitive evaluations for the cosmetic and beauty industry. “Experience speaks for itself,” Ms. Sutton said in a statement citing recent research studies on the effectiveness of properly planned and executed mobile marketing programs. “Fifty one percent of marketers ran exclusively mobile programs in 2012 compared to only eleven percent the year before. That growth trend is happening, and continuing, for good reason—successful engagement of target audiences, improved conversation rates, repeat consumers, and increased ROI.”
Mr. Gagliardi, who coordinates and manages Access Images’ project team for mobile interactive program solutions, is known for his ability to focus and craft a company’s strategic vision to achieve specific business goals and get results via mobile channels. “Our mobile interactive team here at AI works as an extension of our client’s internal marketing team and agency to assist with marketing strategy and implementation of the optimal technology and programs.” John is often featured and quoted for his perspective on the evolving mobile marketplace in publications and online forums.
Mr. Misischia discussed how success in the mobile media space is about having knowledgeable, creative people and the intelligent use of the best available technology tools. “We know we now have the best people for planning and implementing mobile marketing programs,” he added. “Combine that with tools such as our unique Access Images Analytics (AIA) system, which we provide to our clients to enable them to track and measure every detailed metric of any mobile campaign via an easy-to-use dashboard interface, and Access Images offers marketers an unbeatable solution.” The AIA system dashboard was included, for example, in recently completed mobile marketing projects coordinated by Ms. Sutton, Mr. Gagliardi, and the Access Images’ Mobile Interactive Solutions team for a multi-city interactive marketing campaign for the Family Guy TV series and also for a new mobile engagement program for Rio Tinto Diamonds.