John Fitch III explained why he jumped at the opportunity to add the XC-1000 to the firm’s arsenal of technology. “When we were first introduced to the machine and saw what it could produce, we immediately recognized the value this could bring our clients,” Fitch reflected. “It’s been a real game-changer for us. Many in-house departments would prefer to forego the cost of this advanced piece of equipment, but still want to avail themselves of the consistent quality we can offer in our products. That’s why they come to us.”
While staying on top of technological trends and adapting to changes and advances in the industry has been paramount to Fitch Group’s success, Fitch is quick to note that it’s not the only reason for his firm’s longevity. “In addition to embracing new technology, we’ve also made it a priority to stay a boutique firm and keep our focus on a few key niche areas.” While Fitch Group does serve a number of different industries, it has developed particular expertise over the years in financial printing and binding and legal document management.
In the end, though, what Fitch believes is the true component of his company’s formula for success is a commitment to maintaining and nurturing long-term client relationships. “This is a people business,” Fitch said. “And we have always made it our number one priority to find new and better ways to serve our clients. Sometimes that may be by getting the newest piece of equipment, to improve quality and reduce costs. We listen to our clients and we constantly learn from them how we can help to better meet their needs and to help grow their business. Nothing beats that.”