Philip Cullimore, Regional Managing Director, EAMER, Kodak, commented: “Few events in the UK’s sporting calendar are more keenly anticipated than the start of the new football season. We are delighted that News UK has chosen Kodak’s unique Stream Inkjet Technology to present to its readers the extensive benefits of our printheads. Every single day, a unique code will be printed in every paper, and this represents the perfect example of variable-data printing in a hybrid environment, combining the advantages of both the digital and offset worlds.”
Digital printing capability enables a number of other exciting applications, such as late-breaking news and photos, late sports scores, geographically targeted content, interactive advertisements, gaming or lottery applications, personalized social media links, and much more. Kodak experts can help newspaper publishers around the world design a solution that meets the needs and reading habits of their specific audiences.