Desirae Woofter is the new production manager at Classic Graphics in Charlotte, NC.
Classic Graphics, one of the largest privately owned commercial-printing companies in the Southeast has appointed Desirae Woofter as Program Manager. Mrs. Woofter is responsible for overseeing customer’s intricate mailing programs that include data driven versioning, variable data content and imaging, complex reporting , and strict adherence to ISO 27001 data security standards. Prior to joining Classic, Woofter was Channel Marketing Manager for Conclusive Analytics in Charlotte overseeing the day to day operations of direct mail and email for Conclusive’s clients coupled with deploying custom marketing platform solutions for online ordering of sales and marketing collateral.
“We are very fortunate to have Desirae on our team at Classic,” said Bill Gardner, Co-founder of Classic Graphics. “Desirae’s print production process knowledge combined with her expertise in mailing is a valuable asset to our clients especially those in financial services.”
“As Classic continues to evolve and grow as a company, Desirae is an individual who has the knowledge and expertise to oversee initiatives that are data driven in a printing environment. Our customers see the value in technology based initiatives from a brand consistency, agility and productivity standpoint, so it’s imperative that we onboard individuals with these skills,” added President David Pitts.
Woofter earned a BS in Business Administration/Marketing & Sales Management from The University of Akron, and has a strong knowledge of data, analytics, technology and print and how they all work together. Prior to accepting a position at Classic Graphics in Charlotte, Woofter held project management positions at large print/technology companies in Florida, South Carolina, and Ohio.
Woofter resides in Huntersville with her husband Steve and two dogs Pepper and Kanga. In her spare time she enjoys boating on Lake Norman, antiquing, and enjoying all of NC from beaches to mountains to the vibrant cities.