To simplify paper purchasing for businesses, Georgia-Pacific is re-launching its Spectrum brand of business communication papers in three intuitive product categories—Standard, Premium, and Super Premium—with streamlined packaging that places the most important product information front and center and a color system for easy identification.
“At Georgia-Pacific, we listen to our customers,” said Bob Hieronymus, vice president, uncoated freesheet category, Georgia-Pacific Communication Papers. “Our research showed that business users place importance on streamlining their purchasing processes and simplifying the paper selection decision. At the same time they do not want to sacrifice quality or value in the paper they use. Spectrum papers are now grouped into three categories with simplified product names that quickly communicate product quality and help make the paper choice easier for different printing applications.”
Georgia-Pacific continually innovates not only in developing new products, but in marketing and packaging those products for user friendliness—and that is the driver behind the changes for Spectrum and other brands in the company’s updated Communication Papers portfolio. “The new look of Georgia-Pacific Spectrum packaging complements the other products in the portfolio with vibrant colors and less complex information on product features to help simplify the paper selection process for our business customers,” Hieronymus said.
Based on a paper’s weight, the three product tiers help facilitate quick decisions by corporate purchasing professionals and end users:
• Standard – In a basic weight for everyday office needs, these multipurpose papers are ideal for printing copies, drafts and emails. They are available in 92 and 96 Bright options along with 30 percent and 100 percent Recycled Content options.
• Premium –These inkjet and laser papers have extra thickness that helps reports, flyers and important documents look appealing and feel durable. Both 92 and 96 Bright options are available in this category.
• Super Premium – New to the Georgia-Pacific Spectrum paper offering, this ink jet and laser paper is the thickest, brightest and smoothest of the three paper categories for documents that really need to stand out—like presentations and brochures.
Most of the Spectrum paper cartons feature a new EZ Access carton design, which allows for easier access to the carton contents while providing a more aesthetically appealing storage option in office applications.
Georgia-Pacific has sold Spectrum products to the B2B market for more than 40 years. Customers include contract stationers, paper merchants, independent office dealers, converters and printers. Products range from cutsize multipurpose papers for inkjet and laser printers to rolls of offset, envelope, laser bond and web inkjet paper for pigment-based web inkjet presses.
For more information on the new product packaging tools for refining and simplifying paper decisions, view the newly redesigned Georgia-Pacific papers website (www.georgiapacificpaper.com).