While exhibits are partnered with PACK EXPO, the AICC 2013 Annual Meeting features a three-day series of workshop tracks, round tables, general sessions, networking and social events at a separate venue. Co-sponsored by Esko is the 2013 Designers Lab—open to corrugated, folding carton and rigid box graphic and structural designers—where they can learn new techniques in both structural and graphic design. Designers also get a chance to show off their skill and talent as they participate in a “real-world” design-to-problem challenge. Two of the significant tools they will use during the competition are ArtiosCAD structural design software and an Esko Kongsberg XN20 finishing table.
A wide array of prepress and design tools on display
“Esko solutions, in one way or another, touch the vast majority of all packaging created in the world. We are proud that brand owners—who will visit us during PACK EXPO, and converters and printers, whom we will see during PRINT 13 and at AICC 2013, consider our products vital to their packaging development—and that they seek us out at these shows,” explains Mark Quinlan, President, Esko Americas. “We consider ourselves important partners to all of them, and are happy to welcome them and offer any assistance we can.”
At PRINT 13 and PACK EXPO, Esko will focus on its trademark technologies: Suite 12.1 workflow and color management software, CDI flexo plate imagers with Full HD Flexo technology, and Kongsberg finishing tables.
Suite 12.1 software portfolio offers new possibilities
Esko will highlight the latest version of its Suite 12 software solutions. While the wide range of design, prepress and workflow applications will be on display, Esko will also focus on new solutions for:
• “Web to ...” Esko solutions combine advanced workflow automation and smart MIS integration with online approval and collaboration tools to meet the needs of print businesses and their clients.
• Integration with on-press Visual Inspection Systems – Users can define areas on a job for inline visual inspection systems. This significantly reduces overall press setup time since the system receives its setup data directly from Esko Automation Engine, using JDF. With the inspection area defined upstream, it is easier to standardize the production process across multiple sites, presses and operators.
• Compliance and Content Management – Significant portions of packaging content are subject to regulatory compliance, such as ingredient tables and nutrition facts. Brand owners are also concerned about the accuracy of logos, taglines, images and icons. Esko tools and workflow components ensure compliance and secure content management for labels and packaging.
• Combi-Press Support – Some jobs combine different print processes (offset, flexo, digital, screen, gravure). Each process requires different preparation. Combi-Press support eliminates the need for a skilled operator to interrupt multiple workflows to accommodate the various required processes.
For designers, Studio is a fast and easy way to turn ideas into beautiful 3D images for creative development or to impress a client. There is no more need to produce physical mock-ups all the time. Users have an accurate and technically correct package on the screen. While conventional mock-ups may be required, with Studio virtual mock-ups are faster and cheaper for initial design reviews. ArtiosCAD is the world’s most popular structural design software for packaging design. With dedicated tools specifically designed for packaging professionals for structural design, product development, virtual prototyping and manufacturing, ArtiosCAD increases productivity throughout a company. ArtiosCAD is the ideal product for all corrugated, folding carton and POP, POS, FSDU display designers.
Getting the color right
Color consistency is critical in brand recognition. Defining accurate brand and spot color standards is the first step in maintaining consistency. Meanwhile, demand for shorter packaging production runs for targeted campaigns and product variations are increasing. Extended gamut printing is one of the ways to meet these challenges. It lets a company print faster with superb quality while lowering printing costs. Equinox, Esko´s solution for extended gamut printing, standardizes printing presses on any set of 5, 6 or 7 inks. Users save on inks (and plates) for packaging work and printers save time as the press workload between jobs is reduced to merely changing printing plates.