For exactly 100 years now, with a leading role on the world market, with 25 years of successful busi-ness on the US market and with their own US branch, which was established more than a year ago: like no other company, Heytex stands for innovation, competency and experience in development and sale of high-quality coated fabrics and textiles for the most varied fields of application. In their core business sign media for digital large-format digital print, Heytex, in their anniversary year, present three novelties at SGIA 2013 in Orlando, re-defining the expression "limits" in their category. The stand highlight is an enormous 5 x 5 meter light box made of the seamless textile backlit material digitex heylux.
Since 2010, Heytex has set standards on the sign market with their PVC-free, environmentally-friendly and recyclable HEYTex digitex range. With 16 different products, this product range is one of the most comprehensive portfolios on the market of PVC-free products. In Orlando, Heytex presents three novelties.
HEYTex digitex decoflex is an elastic, tear-resistant and stable new decoration material on polyester basis for print with dyesub and latex inks. Digitex decoflex offers brilliant and first-class reproduc-tion of print motifs, weights only 200 g/m², is flame-retardant in accordance with B1 and M1 standards and can be processed with silicon welt. It is the ideal medium for short-term use at events such as trade fairs, but also for points of sale (POS) and is available in widths up to ca. 3.10 meters.
HEYTex digitex eclipse is the first fabric worldwide with high-quality foam coating in 5 m width. Due to its very matt and opaque surface structure and opacity of nearly 100%, prints convince by their very special elegance and brilliance.
HEYTex digitex eclipse is non-reflecting, reliably covers any background and offers optimal flatness – unrivalled as ideal wall covering, suspension, glued wall decoration, advertising medium in display systems, wallpaper or as projection screen. Eclipse for one-sided print with UV and latex inks and flame-retardant in accordance with B1 and M1 standards.
HEYTex digitex heylux in the impressive 5x5 meter light box is probably the most impressive backlit exhibit in Orlando. The seam-less, PVC-free and highly translucent backlit is the first of its class on the world market in 5 meter width. It thereby redefines fabric for-mats and dimensions for modern LED lightboxes and sets a new benchmark in terms of illuminated advertising.
As the two fair events IFAI and SGIA for the sign market take place at the same location, the Heytex stand is located in the so-called “shared area”, because, in addition to sign media, Heytex also pre-sent their comprehensive product range of technical textiles for most varied fields of application, e.g. in industry, agriculture, energy, logistics and architecture.