Printing Industries of America (PIA)

Discover PRIME at Booth #4855 During PRINT 13

Printers who are interested in expanding their business models with new media technologies are invited to stop by the Printing Industries of America booth #4855 at PRINT 13 to speak with representatives from the Integrated Print Center. Julie Shaffer, vice president, Digital Strategies, Printing Industries of America, will be in and out of the booth and Wrich Printz, President and CEO, L2. Inc. will be at the booth giving live demonstrations of PRIME, an integrated marketing dashboard offered through the Integrated Print Center.

PRIME, is a unique tool that helps members through Printing Industries of America affiliate organizations learn the fundamentals of creating integrated marketing campaigns. PRIME was designed to bring diverse media channels together, providing Printing Industries members a resource that makes it easy to create customized email, PURLs, QR code, SMS, and social media campaigns. 

The Integrated Print Center is a site dedicated to providing print and marketing service providers with training material, news, and technology updates that may impact the industry’s future. Access PRIME through the Integrated Print Center website, www.printing.org/ipc.

PRIME is both a training tool and a fully functional integrated marketing program, providing an easy-to-use step-by-step online interface that guides new users through the process of building a campaign—from creating and buying URLs to managing and acquiring lists to asset management to implementation and analyzing campaign results. 

“Print is the final mile to conversations, but with today’s digital options, it’s not the only runner in the conversion race,” explains Printz. “With a tool set like PRIME, print service providers have the opportunity to build a client’s trust in their ability to handle not only print, but also digital marketing programs, including SMS, email, personalized landing pages, and social media outreach. The goal of PRIME is to help a print service provider become a total marketing solution provider and trusted customer resource for a full range of services.”

The Integrated Print Center launched in March 2013 and offers content available to all visitors and additional material available only to Printing Industries of America members. PRIME is the latest addition to the site, offering training and implementation of integrated marketing campaigns.

For more information, contact Julie Shaffer, vice president, Digital Strategies, Printing Industries of America, at jshaffer@printing.org

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