As part of their ongoing growth strategy, wide-format manufacturer CET Color has appointed professional Jim Peterson as Director of National Accounts to augment the company’s sales and marketing support in the US, Canada, Mexico and South America.
CET Color has announced the appointment of Jim Peterson as Director of National Accounts – US, Canada, Mexico and South America - a newly created position designed to further increase support and accelerate growth of CET Color’s innovative line-up of UV flatbed and hybrid printers. Jim will be responsible for leading the strategy and execution of key business development and marketing initiatives in response to the ever-growing wide-format UV flatbed and hybrid markets.
“CET Color is becoming quite a force in the UV wide-format digital printing market,” comments Peterson, “and I’m excited about the challenge of delivering a new, affordable and productive line-up of digital wide-format printers to an ever-changing marketplace”.
Peterson joins CET Color after spending 5 years with Advantage Sign Supply as territory sales manager specializing in sales of wide-format digital printing equipment, supplies, training and service to sign and print providers. Jim assisted collectively with vendor partners in all facets of the sales cycle.
“We welcome Jim to the CET Color team as he brings deep knowledge of the digital print and wide-format industries and its customers, channels and applications,” says David Cich, vice president and part owner of CET Color. “We have aggressive plans for expansion going forward and are confident Jim will help us achieve our goals as our customer base and product line continues to grow.