HP announced it is extending its worldwide leadership in the labels industry with the introduction of a new silver ink for the HP Indigo WS6600 Digital Press.
The new ink creates breakthrough digital print possibilities for converters and print service providers (PSPs).
HP also announced continued market momentum with more than 500 HP Indigo WS6000 series Digital Presses now sold worldwide. The volume of labels printed on HP Indigo digital presses grew by more than 25 percent in Q3 2013 versus a year ago, significantly outpacing the market growth rate of less than 5 percent compound annual growth rate (CAGR). The company also has experienced strong market acceptance of the HP Indigo WS6000 enhancement package that improves press performance as well as new end-to-end solutions for the packaging portfolio.
“Today’s brands demand high-impact packaging and fast turn-around times, and they are requesting HP Indigo technology to meet their needs,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “Our unprecedented growth in the labels market reflects our commitment to help our customers stay on the cutting edge by continually introducing new solutions that will help converters continue to differentiate themselves.”
The announcements were made at Labelexpo Europe 2013, where HP is demonstrating its comprehensive portfolio of end-to-end solutions for label, folding carton and flexible packaging converters in Hall 5 Patio (5106C).
New silver ink for the HP Indigo WS6600 Digital Press
Until now, silver metallic print, which is used for the production of more than 2 billion square meters of prime labels, has mostly been printed using conventional print processes. The introduction of HP Indigo ElectroInk Silver enables for the first time the printing of high-quality silver ink on digital print applications. It opens up opportunities for more jobs, and offers converters a cost-effective, high-quality solution for these needs.
Geostick B.V., a Netherlands-based labels and packaging supplier, has experienced success with initial testing of the new ink.
“We are thrilled with the early results of the new HP Indigo silver ink. We already sold labels printed with it to customers who readily accepted the results and were unable to detect any differences from conventionally printed silver ink,” said Cees Schouten, technical director, Geostick B.V. “The new silver ink opens numerous new opportunities for us. HP’s continual commitment to introduce new capabilities and innovation in the platform, give us the agility we need to keep meeting our customers’ changing demands.”
Expected to be commercially available in early 2014, HP Indigo ElectroInk Silver is suitable for a range of label applications, including paint, automotive, household chemicals, beer and soft drinks.
Completing the 500th installation of the HP Indigo WS6000 series Digital Press
HP also announced it will complete its 500th installation of the HP Indigo WS6000 series Digital Press at RAKO Etiketten’s production facility in China. In addition, RAKO has added three HP Indigo WS6600 Digital Presses to its facility in Germany, building on the company’s installation of five HP Indigo WS6600 Digital Presses last year. The additional capacity will enable the company to increase efficiency and productivity as it extends the benefits of digital label printing to a wider market.
Positive feedback for the HP Indigo WS6000 series enhancement package