PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES announced the organization has commissioned LPC of Austin, TX to conduct a new research study entitled "Tag & Label Printing Trends."
The PRIMIR "Tag & Label Printing Trends" study, which will be completed mid-year 2014, will provide a comprehensive assessment of the North American tag and label marketplace. It will examine trends for pressure sensitive labels, glue applied/cut and stack labels, shrink labels, non-pressure sensitive/non-shrink labels, in-mold labels, and tags in 11 distinct end-use categories such as food, beverage, pharmaceutical, etc.
While focused on North America, the study will reference current global trends as they impact the marketplace and include a detailed synopsis of the way these trends are influencing every level of the supply chain from brand owners to tag and label printers/converters, and industry suppliers.
The study will address printing process shifts/trends and will also provide benchmark data on tag & label shipments, including a separate breakout for exports, by format type. In addition to forecasts through to 2017, the study will also provide historical data from 2007-2012.
According to Andy Dwivedi, Director of Marketing-North America, Xeikon, and PRIMIR task force co-chair, "LPC was selected to conduct this research for PRIMIR because they demonstrated the best grasp of the project scope. They have extensive knowledge of both the domestic and global tag & label marketplace."
The PRIMIR "Tag & Label Printing Trends" task force will meet in Chicago at Xeikon headquarters on October 15 to kick off this research with the LPC consulting team.