Dror Danai, Scodix EVP Global Sales and Business Development, was a keynote speakers at the annual InfoTrends breakfast.
Scodix, the leading provider of digital enhancement solutions for the graphic arts industry, announced record-breaking results from their PRINT 13 exhibition in Chicago last month. The company reports the show generated the most leads, highest booth traffic, and samples distributed ever recorded at a North American event by the firm. In addition, Scodix can trace sales of the new Scodix Ultra Digital Enhancement Press to prospects generated directly from floor traffic alone. These press sales are attributed to commercial and premium packaging printing firms in North and South America respectively. In addition, the worldwide introduction of the Scodix Ultra, the focal point of the booth, was met with resounding approval, and the floor model, which was already sold before it could even be unpacked, was shipped directly from the McCormick Center to the local Tukaiz production operation.
“At PRINT 13, we broke new ground. Not only did we erect our largest booth to date [2400 square feet], situated among the other key exhibitors of the show, but we achieved a new record for traffic flow,” note new Scodix VP of Marketing Amit Shvartz. “My hat goes off to the good people at GASC, as our booth was constantly crowded. The new Scodix Ultra Digital Enhancement Press kept on printing throughout all four show days due to the massive demand for samples. Many people I spoke with referred to us as the ‘talk of the show’ and marveled at the consistent crowds flowing in and around our exhibit. And everywhere I looked on the show floor I saw Scodix bags filled with countless samples. Back at the booth, our business meeting rooms developed waiting lines from prospective buyers. PRINT 13 was a coming out party for Scodix in the Americas and we couldn’t be more satisfied.”
Scodix Ultra Debuts at Show
At PRINT, Scodix launched the industry’s fastest high-quality and most accurate digital enhancement press. The Scodix Ultra Digital Enhancement Press is capable of producing 1,250 B2+ (21.5 x 31.0 inches) size sheets per hour and is based upon the company’s Scodix SENSE technology, which includes:
• Scodix RSP Technology: Ensures pin-point enhancement positioning and registration;
• Scodix High Impact: Touch and feel to make your print stand out;
• Scodix 99 GU: Delivers the highest level of gloss units attainable for printed materials;
• Scodix Variable Density: Allows for variable polymer thickness - all in 1 single pass
The union of these technologies enable the Scodix Ultra to deliver results that meet and exceed the critical production requirements of even the most demanding commercial PSP’s or folding-carton packaging converters. The Scodix Ultra supports countless applications including stationery, book covers, premium packaging, marketing and promotional tools, greeting cards, and photo albums. YouTube now features an introductory video of this new digital enhancement press; go to: Scodix Ultra Video.
Other PRINT Highlights
PRINT was home to the first annual Scodix Customers Job Award competition. With the help of a very distinguished panel of judges, Scodix collected more than 50 entries from all over the world. “If you provide creative professionals with the right tools, it is simply amazing what they can produce,” adds Shvartz. “The entries for this competition not only broke new boundaries, but were also valuable and impacting promotion tools that will differentiate both the Scodix user and their clients.” Winners and runner-ups are expected to be announced by the end of October.
Scodix was also very active off the floor. At an open house, conducted at the production facility (Franklin Park, Illinois) of longtime and devoted customer Tukaiz, Scodix was a featured presenter. Tukaiz, a fast-growing marketing services production company, reports the new printing capabilities achieved by meshing the Scodix system with its current workflow of HP digital presses has garnered Tukaiz a significant and compelling competitive edge in their market.
On the second day of the show, Dror Danai, Scodix EVP Global Sales and Business Development, was invited to be keynote speakers at the annual InfoTrends breakfast. The presentation, titled “Digital Print Enhancement – Creating Value,” introduced the packed room of 300 industry leaders to the business values of the Scodix philosophy, and created a buzz that carried over to the show floor.
Tom Zotos Draws Crowds
For the second year in a row, one of the truly remarkable happenings at the show was how the crowds lined up to meet Tom Zotos, renowned Pop Artist/Publisher of Hollywood Studios, and the music industry. Mr. Zotos, who has come to love and endorse the Scodix printing enhancement process, was treated to lines of thousands of fans and autograph seekers that literally stretched around the booth.