Business is back. More aptly, small business is back in a big way. At the forefront is Signarama, the world’s largest sign franchise and full-service sign business, which is also unveiling a fresh, new look.
“We had not refreshed the brand for about 10 years which recently led us to hire an expert branding company to conduct market research, including focus groups, to help us give our brand a facelift,” said Signarama president “JT” Jim Tatem. “Research showed that we are viewed as a ‘premium’ brand that provides expertise and a customized approach. That’s exactly what we have strived to achieve and want to continue.”
Approaching 900 locations worldwide, Signarama, is more than just a small business for franchisees, it’s a business model that “lends itself to the ideal small-business-owner mindset, but with incredible growth potential,” Tatem said. “Our franchisees want to grow their single location in a large, highly profitable store.
How big is small business as the economy continues to rebound? According to the ADP National Employment Report, companies with fewer than 50 employees created 45 percent – nearly half – of the 188,000 new U.S. jobs in June, with the largest growth, as usual, occurring in the service sector.
For more than 25 years, Signarama has been serving communities with quality products and customer service in a constantly evolving market, offering a full range of comprehensive
sign and graphic services, including impactful solutions from digital signs, vehicle wraps, banners, LED signs, to all traditional sign formats.
Soon, Signarama customers will see a fresh new logo along with a new tagline – “The Way to Grow Your Business” – that replaces “Where the World Goes For Signs.”
“The old tagline no longer conveyed our full capabilities,” Tatem said. “Our global expansion was a selling point in the past, but now customers want personal, local, customized help in building their businesses, and that’s just what each and every local Signarama location provides”
As the market leader in a $49 billion industry, Signarama expects to open 50 more locations through the end of 2013 and have more than 1,200 locations worldwide by the end of 2016.
With brand recognition and local advertising becoming vitally important to small businesses, local entrepreneurs are increasingly relying on Signarama and its trained specialists who understand their unique advertising and marketing needs.
“Our franchisees offer personal attention to the business needs of other owners within their communities,” Tatem said. “We help local businesses to build their brands and grow.”
Digital signs and the use of LEDs instead of neon represent some of the latest innovations in the industry. The commercial viability of LED lighting continues to appreciate because of its lower cost, efficiency and environmental benefits, while the digital sign market is expected to reach $13.8 billion in 2017, according to a study by Global Industry Analysts. The U.S. represents the largest regional market in the study.
Tatem said digital signs and electronic displays offer attractive opportunities for businesses because of the many interactive options the medium represents.
“Today we live in a world of interactive customer advertising so it’s important to grab someone’s attention and make an impact,” Tatem said. “With Signarama digital displays, customers can increase revenue with interactive advertisements and quickly change information as needed, while also giving a splash of color and real-time information.”