As a testament to how fast technology is advancing, another innovation creating considerable buzz is 3D printing, which allows for the creation of a three-dimensional solid object of virtually any shape from a digital model. NASA even used the technology recently to produce a rocket engine injector, which successfully passed a series of hot-fire trials.
“3D printing allows someone to essentially print anything they want,” Tatem said. “Our R&D department has been investigating its potential use for our business owners.”
Tatem says the vast majority of Signarama franchisees own just one location, so they can enjoy focusing on just one large business instead of managing multiple locations. Signarama also appeals to entrepreneurs who are seeking the opportunity to have more time, determine their own success and grow their own business.
“Our business model attracts entrepreneurs who appreciate the normal business hours and small staffing requirements,” Tatem said. “Our franchisees want the freedom and flexibility of owning a business while maintaining a healthy work-life balance. Many of our owners are also building family businesses to be passed down to their children and grandchildren.”
Signarama store owners who employed at least one full-time, non-owner outside sales representative and were in business at least two years prior to 2012 and reported monthly gross sales, averaged $626,256 in annual gross sales.*
“Our franchisee demographic hasn’t changed much over the years, except for the mindset,” Tatem said. “Today’s franchise owner is educated, more tech-savvy and more business-oriented than ever before. They know how to research and uncover the best opportunities and that’s part of the reason we’ve done so well. They are looking for a successful brand with systems and operations in place that will help them thrive, as well, and they find that with Signarama.”
Signarama is the only sign franchise that offers online design and purchase of signs, banners and more. The e-commerce platform not only enhances the customer experience but allows Signarama owners to remain open for online business 24/7.
“Further, we offer an integrated digital point of sale system with more than 50 percent adoption from our owners across the U.S. in the last two years,” Tatem said. “Through our proprietary system, our owners realize shorter production cycles and increased profitability through better decision-making from data analysis. The entire system is also paperless.”
According to industry statistics, sign buyers can make upward of 70 repeat orders per year. With state-of-the-art software, equipment, materials and service, Signarama has maintained its position as the industry leader and where local businesses turn for their messaging needs.
“Technology does advance rapidly and that’s why customers need the help of our experts,” Tatem said. “Our ongoing training and educational opportunities keeps our franchise owners ahead of the curve and allows them to provide the best, most current options for their customers.”