Tarsus Group, organizer of the Labelexpo Global Series, has unveiled the speaker and topic line up for its brand new two day conference and table-top exhibition Packprint Summit Americas. Taking place between 5-6 November at the JW Marriott Marquis Miami Hotel, Miami, it is entirely focused on the North and Latin American package printing industry.
Set to attract senior level executives from across the package printing and product decoration industry, the event will provide delegates with a balanced combination of case study presentations, panel discussions and networking opportunities. Supported by 36 US and international exhibitors including Epson America, Flint Group, Harper Corporation of America, Karville Development, Muller Martini, Stork Prints and Xeikon, the inaugural summit is also supported by gold sponsor Mark Andy and silver sponsor HP Indigo.
The keynote presentation entitled 'new printing technologies that impact today's short run world' will be given by Jerry Henson, sales manager at Mark Andy. Jerry will show how new mid-web flexo technology can lower overall costs and how streamlining printing work can increase productivity and revenue while adopting new technology can set a new standard for print quality and consistency.
Featuring several panel debates, topics will include an editorial panel discussion with leading trade journalists such as Labels & Labeling's Danielle Jerschefske, David Pittman from Packprint World, PackagePRINTING's Tom Polischuk and Robert J Moran of FLEXO magazine who will be exploring the main challenges and current trends facing the sector. The pros and cons of digital package printing will be examined by Michael Ring from Xeikon America, HP Indigo's Alexander Mercon and Jeffery Corley from Screen USA.
Other presentations include creating new opportunities in brand development and positioning with Sarah Goldthwait of Powerful Yogurt highlighting how to identify your target audience and create packaging that sells and transforming your business through online marketing. Evelio Mattos, creative director with Design Packaging will outline the new realities of package design with a look at global design trends in structure, materials and specialty processes through case study examples with Juicy Couture, Barneys New York and Chateau Ste Michelle Wines.
The conference program will also feature two informative case studies. The first will focus on product redesign to maximize shelf appeal. Led by Tony Estrada of Spear and Novamex it will highlight how Jarritos has used packaging improvements to preserve its brand heritage and how it has capitalized on visual appeal to create instant consumer identification. The second given by Karville's Raul Matos and Paul Browning from Palmas Printing will cover business transformation: from prime labels to flexible packaging.
Flint Group's John Gaber and Mike Buystedt will delve into the recent advances in UV inks for food labels and packaging and consider high performance inks for LED curing, low migration UV ink technologies for food safe packaging and EB curing as an alternative for food applications. Stan Usry from EFI Radius will study implementing an effective MIS/ERP software system to increase enterprise-wide profitability, while Highcon's Chris Baker will address the new developments in short run finishing and compare features and benefits of in line, off-line, conventional and digital.