Tobe Direct, a direct marketing firm specializing in turnkey direct mail programs and innovative one-to-one marketing solutions, recently developed two new products that further bridge the gap between the digital and physical marketing space.
At the core of Tobe’s new product offerings is a revolutionary retargeting strategy that uses location based technology to match internet users with physical mailing addresses, and a web-to-print program that leverages new data processes that guarantee the freshest leads and the shortest turn-around time. The company recently purchased an HP Indigo 10000 Digital Press to expand its digital printing capacity and meet growing demand for highly-targeted direct marketing materials.
“We’re designing campaigns that will drive new business for our customers and allow them to reach consumers who they couldn’t target before,” said John Tobe, CEO and President of Tobe Direct. “Our recent purchase of the HP Indigo 10000 Digital Press is an essential component that will allow us to successfully expand our product offering.”
The purchase makes Tobe Direct one of the first in the direct mail industry to own and operate an HP Indigo 10000, further demonstrating the company’s commitment to leading the way in new, innovative technology that will add value for customers. The HP Indigo 10000 makes it possible to digitally print any size application up to the standard 29-inch format, enabling Tobe to tackle almost any commercial job on their new press.
“The HP Indigo 10000 will allow us to produce the high volume quantities that we print on a daily basis, process the pieces that we have coming in from the web, put them together and print them all at once,” said Tobe. “With the HP Indigo 10000, we will be able to provide our customers with a more targeted, personalized campaign in the shortest turn-around time and in a cost effective way.”