Eric Allen joins Copy Craft Printers, Inc., a $25M annual revenue company headquartered in Lubbock, Texas as the Chief Development Officer. Eric brings over 15 years of industry experience in traditional, digital, and wide format print and is recognized as an innovator in visual display graphics. Eric joined Copy Craft Printers earlier this year from Riot Creative Imaging, where he held a variety of executive sales, strategy and operating roles.
From Vice President of Color Solutions to Regional Director of Color Services, he was responsible for assisting teams in 13 major markets employ a wide array of service offerings ranging from Indoor Signage on POP, Visual Environments, Outdoor Signage and Graphics, Trade Show, Exhibits, and Events, Branding Development, Fleet wraps and graphics, Marketing Collaterals, Online Storefronts, and much more.
Eric attributes his success to a great team, and credits those individuals with the successful partnerships working on projects for companies like Sony, Discover, Six Flags Entertainment, Mars, Cartoon Network, Hastings Entertainment, Merrick Pet Foods, Time Warner, and many more.
Mr. Allen recognized the amazing growth initiatives that Copy Craft Printers has invested in over recent months, and is passionate about building hi-value partnerships across our client portfolio.
“Early in my career, I recognized that everyone had a good ‘printer’,” Allen says, “every street corner had a printing company that was good, cheap, or fast. In order to bring value and long-term partnerships, I wanted to make it easy for my customers to do business with me. I learned that by understanding what those printed pieces were trying to accomplish, or what outcome my client wanted, it was simply a matter of employing the right resources we had available to achieve that result.”
Once I met the team at Copy Craft Printers and saw the amazing lineup of equipment and services already in place, I knew immediately that this was the place to be. My family and I are excited to be in Lubbock, and truly enjoy the quality people and sense of community we’ve been exposed to.