WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, topped the Baltimore Business Journal List of 25 Largest Advertising and Marketing Agencies in the Baltimore-area for the second consecutive year. More than 80 companies were surveyed for the annual feature that ranks agencies by number of full-time employees working in Baltimore area offices. WebbMason employs 161 at three locations in Hunt Valley and an additional 143 in 25 locations throughout the United States. The company has more than 1,200 clients in healthcare, hospitality, financial services, manufacturing, technology and other major industries. 2012 revenue exceeded $100M, placing WebbMason among the leading marketing services firms in the eastern United States.
WebbMason was founded as a commercial printing company in 1989 by Warner Mason, President and Chairman of the Board, and Kip Webb, Executive Vice President. The company now provides a full range of multichannel offline and digital marketing services, including copywriting, graphic design, brand identity, web design and development, search engine marketing/search engine optimization (SEM/SEO), email marketing, social media management, promotional items, commercial printing, and tradeshow booth design and production.
In addition to providing a portfolio of marketing products and services, WebbMason develops and sells marketing supply chain and management software. Earlier this month, WebbMason introduced MarketingBench 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. MarketingBench 2.0 fills a void in first-generation marketing automation products from companies such as Aprimo, Eloqua and Unica: the ability to centrally manage and source print collateral, promotional items and event support in addition to digital marketing.
“Many of us are lifelong residents of the Greater Baltimore area and are proud to have built a thriving business here,” said Mason. “Being the largest employer in the Baltimore advertising and marketing agency community is important for two reasons: First, it means that we are attracting and retaining customers. Second, it means we are attracting and retaining the talent that keeps that customer base happy and growing. You cannot have one without the other.”