HP has announced upgrades, certifications and workflow solutions for its large-format sign and display portfolio, helping print service providers (PSPs) grow their businesses and explore new markets.
In recent years, many large-format print shops have transformed their business models, offering new high-value applications and seeking to avoid commoditization. This transformation has been driven by technology advances that help PSPs move beyond sign and display to a diverse range of applications. No matter the market, clients increasingly demand high-quality output with faster turnaround times, requiring PSPs to embrace the flexibility and versatility of digital to remain successful.
“Large-format PSPs are working in a changing marketplace, challenging them to step outside of their application comfort zone to meet client demand,” said Xavier Garcia, vice president and general manager, Large-Format Sign and Display Division, HP. “HP is introducing a variety of new offerings at SGIA to help our customers meet production demands, while also empowering them to confidently move into high-value markets, such as retail, interior décor and fleet graphics.”
New varnish ink for HP Scitex Enhanced Color Pack
Helping PSPs create high-value retail and corrugated applications to help boost their bottom line, the HP FB225 Scitex Varnish Ink is the latest ink option introduced for the HP Scitex FB7500/7600 Enhanced Color Pack.
The new ink allows HP Scitex FB7500/FB7600 Industrial Press owners to add spot or full varnish, create embossed text and images, as well as expand the color gamut. Additionally, the integrated varnish ink helps protect against rubbing, scratches and water damage while creating cost and workflow efficiencies. The HP FB225 Varnish Scitex Ink is expected to be available worldwide on Nov. 1.
“The HP FB225 Scitex Varnish Ink allows us to offer a unique option to our customers, further differentiating our business from the competition,” said Junior Allasia, head of digital printing, Ondalba Group. “Since adding the varnish ink to our HP Scitex FB7600 in mid-August, the increased quality has already helped us win new clients that previously used offset. We fully expect to win even more business as a result of our new ink capabilities.”
Enhancements, certifications for higher-value Latex applications
Helping PSPs capture share of the growing custom wall décor market, the HP WallArt Solution now includes a feature to create canvas projects.(5) This easy-to-use, cloud-based web service provides print-ready files and step-by-step installation instructions, allowing PSPs to design themselves or work with customers through the cloud to produce customized interior décor applications, including mounted canvas prints and wallcoverings.
Also expanding interior décor options, HP has achieved the American Society for Testing Materials (ASTM) F793-Type II classification for wallcoverings using HP Latex 792 or 610 Inks with DreamScape Matte Wallcovering and Marabu ClearShield Satin LL Liquid Clear Coat. One of the most rigorous wallcovering testing available, this combination received ASTM F793-Type II certification for scrubbability, durability and flame spread, among other relevant characteristics for wallcoverings. With this level of certification, PSPs using HP Latex printers can reach interior décor customers in new markets, such as commercial properties held to federal certification standards.