United Franchise Group (UFG) is pleased to announce that Signarama master license holder Alex Wai-Choon Butt has signed on to become the company’s first-ever regional area developer. Butt will now represent all six of the United Franchise Group’s brands, Signarama, EmbroidMe, IZON Global Media & Billboard Connection, Plan Ahead Events, Transworld Business Advisors and SuperGreen Solutions, for master licensing purposes in all of Southeast Asia. The new partnership was recognized with an official signing ceremony on Oct. 7, which included the United States Ambassador in Singapore.
“Alex, along with his sister Clara and wife Kris, have already done an outstanding job of growing the Signarama brand in Singapore,” said Ray Titus, CEO of the United Franchise Group. “We look forward to their continued support of UFG as they lead the charge for all of our brands in Southeast Asia.”
This partnership marks the first step in a new growth strategy that UFG is developing for Asia. The company plans to replicate this model in other parts of the world as they continue to grow internationally.
Butt opened his flagship Signarama location in October 2010 and 18 months later was named Rookie of the Year for 2012 by UFG. In July of this year, he and his sister were also awarded the UFG Global Player Award, of which only two are given worldwide. His work with Signarama has also earned him the prestigious designation of Franchisor of the Year for 2013. He was presented with that award during the annual Franchising & Licensing Asia show, which took place earlier this month in Singapore.