Visual Magnetics has announced its direct sales relationship with Frischknecht AG, who will be acting as a new direct sales channel based in Schlieren, Switzerland. "Frischknecht is a long-standing and trusted supplier of comprehensive wide-format printing solutions in Switzerland," said Joe Deetz, CEO of Visual Magnetics. "We are thrilled to add Frischknecht to our group of direct sales channels, and are confident the company will not only be an exceptional reseller, but also an advocate of our product lines."
Last month, Frischknecht demonstrated its ability to act as an outstanding direct sales channel by hosting a Visual Magnetics training event for the owners and managers of major printers from across Switzerland. "We are committed to providing a comprehensive solution for the wide format inkjet market," said Roberto Carriero, president of Frischknecht AG. "We are very excited to be able to provide Visual Magnetics' products as a new and innovative solution to our customers." Going forward, Frischknecht will provide technical support, expert sales support and prototyping of VM product lines. This partnership advances Visual Magnetics' efforts in Europe, which have been developing since 2011 with the goal of extending the level of support for major retailers. With strategic partnerships across Europe, VM is proud to support Frischknecht as a partner and new direct sales channel in Switzerland.