Marketing professionals at Rich Products Corporation, a global supplier to the foodservice, in-store bakery and retail marketplaces, turned to the Moksa/Vproof Bridge for Cumulus to renovate their marketing workflow process. The integrated software solution from Canto, Moksa and Viki Solutions, gives the creative, branding, and global marketing teams a centralized, efficient system to create, schedule, review, mark-up, route, approve and distribute all branded projects to support a $3 billion+ business.
“Moksa/Vproof Bridge for Cumulus turned our digital asset management system into an interactive hub for the review and approval of product packaging concepts,” commented Thomas Olivieri, IT Project Manager at Rich Products Corporation. “Product Packaging and Marketing associates now have real-time access to the status of reviews, markups and approval cycles for global product packaging products.”
“We’re pleased to announce this new offering, the Moksa/Vproof Bridge for Cumulus, that delivers an integrated solution for managing the creative workflow approval process of branded content,” remarked Vincent DiPaola, President of Moksa.
Based on a modular architecture, the solution delivers projects and tasks using popular browsers with extended support for mobile devices. Completed jobs are archived and text indexed allowing customers to search, view, transform and order elements for alternative uses. Project instructions, sign-off, purchase requests, rights management and digital signatures are all introduced as part of the solution.
"With this integrated solution, users around the world can now use Vproof to access and collaborate on creative content stored in Cumulus. All of the collaboration and status metadata is automatically synced, resulting in a single, convenient repository for hosting and revising assets," said Afshin Mirmotahari, CEO of Viki Solutions. He continued, "Together with Canto and Moksa, we look forward to extending this powerful joint offering throughout the brand community."
“We are pleased to see the Moksa/Vproof Bridge for Cumulus address a need common to many large retail brands – to improve the process of creating, distributing and repurposing marketing content and media assets on a grand scale,” remarked Jack McGannon, CEO of Canto.