InfoTrends Produces Business Development Track at the EFI Connect Worldwide Users Conference

InfoTrends is pleased to announce they will be producing the Business Development track at the EFI Connect Worldwide Users’ Conference. These sessions, scheduled to take place January 21 and 22, 2014 in Las Vegas, NV, will be led by InfoTrends’ senior consultants, and are backed by extensive customer research and examples from successful print service providers.

“InfoTrends has developed in-depth educational sessions created specifically to help owners, sales managers, marketing managers and sales representatives grow their business in wide format, web-to-print, and related value-added graphics services,” commented Barb Pellow, Group Director at InfoTrends. “We’re looking forward to having the opportunity to provide attendees with insights on the topics of building a marketing plan, targeting vertical markets and applications, and the value-based approach to selling and pricing.”

“Some of our customers’ greatest successes are tied to the focused, in-depth training and education EFI provides,” said Frank Tueckmantel, vice president, corporate marketing, at EFI. “The combined knowledge and expertise EFI and InfoTrends will share at the Connect Worldwide Users’ Conference will do even more to help our customers make smart, profitable business decisions.”

Business leaders worldwide will gather at EFI Connect 2014 to participate in educational sessions, receive hands-on experience, discuss industry trends, network with peers, voice their opinions, and learn from others.

In addition to InfoTrends’ Business Development track, EFI will showcase its full product portfolio, giving attendees more ways to build upon their existing investments. Highlights will include:

•           Educational breakout sessions

•           Industry leader keynotes

•           EFI State of the Union general session

•           User group meetings

•           EFI partner booths, demonstrations and breakout sessions

•           Solution center staffed by EFI’s top product and business experts

Attendees of InfoTrends’ Business Development sessions will also receive one of the following InfoTrends reports: Building a Marketing Strategy or How to Target Vertical Markets.

Click here for more information regarding the program. To register for InfoTrends’ Business Development track, visit and enter the code 1DayW-INFOTRENDS.