Bell and Howell

New Cloud-Based, On-Demand Solutions Increase Message Relevancy and Deliverability for Marketers

Bell and Howell, a leading global provider of multi-channel communications solutions for print, Web and mobile delivery, announced a partnership with StrikeIron, a leading provider of end-to-end API Management and cloud-based data solutions. The collaboration, which integrates StrikeIron’s API management solution with Bell and Howell’s GoDataSolution.com web interface, enables additional services to marketers for increased message relevancy and deliverability.

“By leveraging StrikeIron’s proven API, we’ve added new features that allow users to gain additional demographic insight into their customer data, inspect email addresses for known syntax errors and protected domains, and obtain geographic coordinates for better targeted messages,” said Chris Lien, Bell and Howell’s Vice President of Data and Postal Software Solutions. “These services, which go beyond traditional address quality, are vital to increasing ROI.”

“We are proud to be partnering with Bell and Howell to expand these data services to their customers,” said Neal Goffman, StrikeIron’s Vice President of Business Development. “This collaboration with Bell and Howell gives their customers a valuable new level of understanding about their contact data quality and messaging relevancy.”

The new, expanded services, which can be accessed using the intuitive Go Data web interface, include:

• Demographic Append processing provides additional insight into customer data. Key decision-making data points added to records include age, income, gender, marital status, ethnic code, homeowner status, wealth rating, length at residence, dwelling type and presence of children.

• Email Verification & Hygiene processing reduces the number of email bounces and delivery failures. Email addresses are inspected for known syntax errors, disposable accounts, traps and protected network domains.

• Proprietary Change of Address (PCOA) processing compiles move data from sources such as credit card companies and publishers to provide updated address information from customers that do not register change of address information with the USPS.

• Rooftop Level Geocode processing enhances targeted and personalized communications by providing geographic coordinates.

For more than 10 years, StrikeIron has developed and delivered enterprise grade APIs to help vendors plan, deploy, manage and host infrastructures and ecosystems. The company’s fully hosted API platform offers businesses a seamless, scalable solution to connect data and services to customers and to complete mission critical business needs. “StrikeIron’s integration into the Go Data Web application further enables us to ensure our customer’s message reaches the intended recipient, increasing the overall effectiveness of their marketing efforts,” added Lien.

GoDataSolution.com also offers popular data quality services like NCOALink and list suppression to reduce return mail and maximize postal discount qualification. Users have secure and simple access to data processing tools without the hassle of software installations, database configurations and sales cycles. For a complete list of services and to take a tour, visit GoDataSolution.com.

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