GMC Software Technology (GMC), the award-winning leader in customer communications management (CCM) and output management, announces that it has been included by Gartner Inc. in the first Magic Quadrant for Customer Communication Management . This report evaluated 15 vendors that met the inclusion criteria.
CCM software enables organizations to create, personalize and deliver communications to customers more effectively via any output channel. A customer communications management (CCM) strategy aims to improve an organization's creation, delivery, storage, and retrieval of outbound and interactive communications with its customers.
According to Gartner, the decision to “publish a Magic Quadrant on this topic reflects the CCM software market's growth and crucial role in the creation of highly personalized multimedia communications. We [Gartner] estimate that this market represents approximately $800 million worldwide, as measured in total software provider revenue in 2013. We [Gartner] forecast that this figure will grow to more than $1 billion by 2016, with a compound annual growth rate of 11%.”
“We are very proud to be included in Gartner’s first ever Magic Quadrant on Customer Communications Management Software; said Henri Dura, CEO, GMC Software Technology. “GMC’s solutions have been developed based on a solid foundation of 20 years’ experience and will enable us to execute on our vision for the future communication output.”
“Neopost understands the recipe for success when onboarding new companies and has a very clear strategy for GMC – let passionate and customer committed people continue delivering with autonomy,” continues Dura. “As a proof of it, our revenues in CCM were up 20% organically over the first 9 months of 2013.”
“Our aim is to continue to bring innovation to and continue to “shake up” the CCM market to enable our clients to deliver the best customer experience,” concludes Dura.