Bell and Howell has announced that Tribune Direct, a leading direct marketing solutions provider, will integrate the Bell and Howell Inveloper finishing system into its operations. This Plain Paper Factory solution delivers radical improvements in the personalization and quality of high-volume jobs that are currently being processed on traditional finishing systems.
“Last year we acquired a continuous full-variable digital color printer to add new capabilities and flexibility to our operations, but we needed a transformative finishing solution that could meet our customers’ tight deadlines,” said Timothy Street, Director of Operations for Tribune Direct. “The Bell and Howell team showed us that with a few minor changes to our current applications, we could run the exact same pieces on the Inveloper at much higher speeds and still achieve the required customization, all at a fraction of the cost of our existing processes. We are thrilled with the recommendations and are confident that this solution will immediately add value to our operations and, most importantly, please our customers.”
“While meeting with the Tribune Direct team, we recognized the opportunity for them to optimize workflows and maximize the value of customer data by enabling targeted messaging on the interior and exterior of their mailpieces,” said Mark Van Gorp, Vice President of Inserting for Bell and Howell. “The Inveloper adds tremendous flexibility to their organization, thus opening the door to new customer opportunities.”
Tribune Direct will use the Inveloper to paper-wrap digitally printed coupon packets for a large retail customer, personalizing the outside of each mailpiece for recipients based on buying habits that are captured on loyalty cards. “We’re excited about the expanded capability Inveloper brings to our customer offerings. We are creating highly personalized, four-color direct mail formats to meet the growing demands of our customers asking for highly relevant data-driven direct mail pieces,” said Timothy Klunder, Vice President of Sales and Client Relations for Tribune Direct.
The Inveloper uses plain roll paper to create a finished mailpiece, running at speeds of up to 30,000 mailpieces per hour. Mailpiece contents are wrapped, not inserted, therefore improving throughput by eliminating the potential for material jams.