Melissa Data has announced its new office in central London, established to further the company’s support of international data quality markets. Data quality veteran Barley Laing, former CEO of leading web services company World Address, is set to spearhead Melissa Data’s growing role in UK business and joins the company’s international team as managing director of UK operations.
Laing has previously held executive management positions with BT, ADC Telecommunications, Shell and Xerox, leading both sales and engineering operations worldwide; he also developed a recognized ‘change management program’ for the British Government during his tenure at the Department of Trade and Industry. In his most recent executive roles, Laing has been instrumental in developing and implementing global business strategies designed to build shareholder value through international market growth.
“Melissa Data is responsive to international business needs, building our worldwide presence and offering products and services with a global perspective,” said Ray Melissa, CEO, Melissa Data. “Our comprehensive data quality solutions, both onsite and cloud-based, recognize data quality as a global challenge – adding value to any type of organization from major international brands to small businesses and start-ups. Our clients are able to correct, verify and standardize address information no matter the state, country, province or region – improving overall business operations through a commitment to better contact data.”
Building on nearly 30 years as a global data quality leader, Melissa Data’s international expansion is essential to the company’s ongoing growth strategy and enables local sales and support for a global clientele. Supported by the new central London office, Melissa Data conducts business worldwide and also has key locations in Germany and India.
Melissa Data’s international operations enable local access to sales and support for the company’s extensive slate of data quality products and services, including Melissa Data’s flagship Global Data Quality Suite, a powerful toolset for accurate and consistent address parsing, verification, and transliteration for more than 240 countries and territories. The suite enables cleansing, standardizing and matching multi-national information across countries, languages and character sets – including tools to verify emails and international phone numbers, and geocode street addresses by adding precise latitude and longitude coordinates.