Keen Systems, Inc. has announced an update to its flagship product, Keen Stores, a web-to-print ecommerce software platform. Keen is also revealing a previously undisclosed round of venture financing led by IDG-Accel and 500 Startups. Keen helps customers quickly establish a web presence and automate online sales and marketing, order processing, shipment, and more.
The platform has numerous enhancements, most significantly the addition of analytics, a social layer, deeper integration with 3rd parties such as PayPal, and online marketing training programs. The new full-service setup package gets PSPs up and running faster and includes hands-on online marketing training. Built-in analytics track web traffic and provide actionable sales metrics. The new Yammer-like instant messaging and activity feed enables better internal and external communication. Integrated payment and shipping options have also been expanded.
“We consider Keen Stores to be a living product as we work closely with our small and medium print shop customers tailoring it to their needs and the future of the industry.” said Vitaly M. Golomb, CEO of Keen Systems, Inc. “Today, the print industry is at a crossroads and we are constantly looking to give our customers the unfair advantage in the context of a $141B, and growing, online print world.”
In parallel with major product updates, Keen Systems, Inc. reveals a previously undisclosed Series A, led by IDG-Accel and continued support from 500 Startups, as well as a number of other US and international investors. Print ecommerce is poised to grow, with the Printing Industries of America listing the web-to-print sector as one of the “hottest” markets in print for 2014 and dazeinfo.com predicting the sector will continue growing at ~8% annually for the foreseeable future.
“I’m excited about Keen’s technology especially from the perspective of China - the fastest growing print market,” said Feng Li, Partner at IDG-Accel.