Miller Zell has expanded its Design Team to support its growing client base. Tom Ertler joins Miller Zell as Senior Vice President/Design Director leading environmental design initiatives. Cecilia Sortino has joined the firm as a Graphic Design Director and Rajiv Patel has been hired as an Environmental Designer. Florin Pienariu and Alex Wiedenmann have joined the firm as Industrial Design Engineers.
“We’re excited about aligning the right talent with our creative culture,” said Horace Hume, SVP/Design Director and manager of Miller Zell’s Design Group. The new hires join Miller Zell to support continued growth in the financial services market as well as significant new business in other retail sectors. “The expertise they bring to the table will help Miller Zell as we continue to build innovative and distinct new spaces for our clients,” Hume explained.
Tom Ertler, SVP Designer Director
Tom joins Miller Zell from his most recent role as a founding partner with Authentic Retail Group in Pasadena, California, an integrated brand development firm. Prior to that, he was creative director at Envision, the full-service environmental design studio of Palladeo. Over the past 26 years in industrial and environmental design leadership roles, Tom has led projects in the U.S. and internationally, for clients as diverse as BMW, Whole Foods Market, Walmart, Longhorn Steakhouse and ExxonMobil.
Cecilia Sortino, Graphic Design Director
With more than a decade of graphic design experience in the financial services sector, Cecilia will be focused on Miller Zell’s financial services client base. She has previously worked on advertising, branding and retail merchandising projects for Capital One, Union Bank, Wells Fargo, and First Citizens
Rajiv Patel, Environmental Designer
Rajiv Patel, a 2011 Cum Laude Honors graduate of the Art Institute of Atlanta and winner of the national PAVE Annual Student Design Competition (2012), joins Miller Zell as an Environmental Designer. Raj previously worked as a designer at Spectrum Design Associates.
Florin Poenariu, Sr. Design Developer
Florin is an Industrial Designer Engineer specializing in prototyping, visual merchandising, and research & development for retail systems. Florin has more than 11 years progressive experience managing the design, documentation and manufacturing of complex projects for Fortune 500 companies in the U.S. and Canada.
Alex Wiedenmann, Jr. Design Developer
Alex is a 2011 Magna Cum Laude graduate of Auburn University with a degree in industrial design. He previously worked at Case Mate, where he focused on developing prototypes for the tablet and cell phone accessory market