3M Commercial Graphics

3M Invites Visitors to ISE 2014 to See how Nestle is Using Multi-Touch Technology--and Have a Cup of SPECIAL.T at the Same Time

Visitors to booth 280 at this year’s Integrated Systems Europe (ISE) will be able to enjoy a free cup of SPECIAL.T – Nestlé’s pioneering approach to tea – as well as seeing how the brand is using 3M’s multi-touch technology to create an interactive experience for customers.

Designed by Swiss-based Atracsys (whose customers also include Gucci, Credit Suisse and Tissot) - the multi-touch system is being used by Nestlé marketers to give customers more information about SPECIAL.T and the 35 varieties available. Users can explore tea according to type, country of origin, flavour and moment of the day. The system then makes recommendations, and provides customers with a QR code which links to the specified tea on the SPECIAL.T website. Other features of the system include a variety of product micro-videos and – especially for ISE2014 – visitors can ‘drag and drop’ their tea selection to be served that tea by a hostess on the 3M booth. A bar code scanner is another option, enabling users to scan any box displayed on the multi-touch screen for further information.

Atracsys has positioned itself as an expert in multi-touch systems, using the latest cutting-edge technology to help its clients to improve multiple aspects of their business, from customer-facing applications to back-end operational interfaces. Atracsys provides fully-integrated systems, including hardware, software, design services and final deployment, across handheld devices, interactive tables and wall-mounted displays.

The system shown at ISE2014 features the 3M Multi-Touch Display C3266PW. Raphaël Ménard, Key Account Manager - Natural User Interfaces, Atracsys, explains why: “3M’s approach to multi-touch technology means we can offer customers a very smooth and reactive user interface. The systems from 3M are also designed to integrate well with third party systems such as ours. 3M is increasingly a provider of highly innovative multi-touch technology.”

SPECIAL.T was launched by Nestlé in 2010 as a pioneering solution to provide consumers with the highest quality portioned tea beverage at home. The SPECIAL.T tea machine system is based on a proprietary system of single-serving capsules containing top quality, premium portioned tea and specialised machines. It underlines the company's inventive role in the beverage machine market which started with Nespresso, today's market reference in highest quality portioned coffee. SPECIAL.T is currently available in selected European countries, including - France, Germany, The Netherlands, Austria, Belgium, Luxembourg and Switzerland - and Japan.