FESPA has confirmed major international brands including McCann Worldwide, BSKYB, Mitsubishi and BMW Group, and leading printers, as speakers at its 2014 Global Summit. The Summit is a two-day thought leadership event taking place on March 6-7 2014, Sofitel Bayerpost, Munich.
The keynote presentation will be given by Munich based Dr. Steven Althaus, Director Brand Management BMW and Marketing Services BMW Group. Dr Althaus will provide insights from his exploration into the role print plays in the broader brand communication at BMW Global.
An estimated 150 delegates including 100 owners and directors from the world’s leading print businesses will attend the 2014 Global Summit. The event provides printers with the opportunity to connect and network with industry peers and brand owners, as well as senior representatives from marketing agencies from around the globe.
The aim of the Global Summit is to support Print Service Providers (PSPs) to fine-tune their business development strategy in order to improve their bottom line. FESPA’s Profit for Purpose initiative means that attendance fees to the Global Summit are considerably lower than comparable research-led conferences, underlining FESPA’s commitment to making valuable content accessible to its global community. For a discounted price, delegates should register before 14 February to take advantage of the early bird offer.
During the Global Summit, PSPs will have the opportunity to learn and debate the future of the wide format digital and screen printing sector with industry leaders, addressing key issues, challenges, opportunities and threats relevant to their business.
Printers will also benefit from attending interactive seminars and workshops from experts in sales and marketing, including Change Management and how to maximise your leadership potential, led by Folker Wrage, Owner and Founder of Wrage/Antwort, and previous Chief Creative Officer of creative agency McCann Worldwide and Cannes Lions judge.
As part of the two-day Summit package, delegates will gain access to exclusive FESPA research including the World Wide Survey, which evaluates niche vertical markets. They will also receive supporting case studies from global leaders in these markets.
The delegate rate includes access to all educational conference sessions, refreshment breaks and lunch over the two days, exclusive networking opportunities including the drinks reception, and a three course Gala Dinner on the March 6.
The Global Summit also provides delegates with the opportunity to explore the FESPA Digital 2014 host city before the event in May 2014.