FESPA

FESPA Mexico 2014: Connecting with Print Innovation

FESPA Mexico 2014 is gaining momentum, with 84 percent of the event allocated six months out from the show. The 2014 event will be the seventh edition of the regional show, taking place from August?, 21-23 2014 at Centro Banamex, Mexico City.

Leading global manufacturers who have already reserved space include Agfa, Canon, Epson, HP, Fujifilm and Konica Minolta. Local distributors Celupal, DT Tec, Grupo Roma, MYM, Sagaro and Tubelite have also confirmed their largest participation ever at a FESPA Mexico event.

Armando Quireza from Sagaró commented after the 2013 edition: “FESPA is the leading exhibition in the market with the largest audience and visitor profile - which is just what we want. Year on year we gain more and more sales leads.”

This was supported by other exhibitors including: Sebastian Saidman, DT Tec: “FESPA is the biggest exhibition for graphic arts equipment in Mexico”, and; Alberto Corral, HP: “For HP it is very important to participate in FESPA. It is a forum for us to do business.”

The campaign theme for FESPA Mexico 2014 is ‘Connecting with Print Innovation’. The event will showcase the latest industry news, product innovation and content led features to help printers extend their business. Lorraine Harrow, FESPA Marketing Manager explains the campaign puzzle imagery: “The puzzle pieces signify how printers can keep adding pieces - print applications, solutions or new technologies - to their businesses to develop their own set of services and a niche in the market. At the centre of this is the FESPA Mexico event where print solution providers can source ideas and equipment; connecting with print innovation.”

Michael Ryan, Group Exhibition Manager, comments: “Mexico is recognized as one of the leading emerging economies in the world. The continual development of FESPA Mexico reflects the optimism of this market. Exhibitors are enthusiastic about committing to the event; 84 percent of the entire exhibition space has already been allocated and we are targeting our largest number of exhibitors, which will make the 2014 event the most significant to date.

“In 2013, we saw more international manufacturers at the show - especially from the digital printing, textile printing and screen printing markets - which was met with an increase in visitors from Central America. This year we are anticipating record numbers from Central American countries including Panama, Guatemala, El Salvador and Honduras.”

FESPA will announce more details on its educational visitor features in April, the content of which will allow printers to explore the industry landscape and make FESPA Mexico 2014 an unmissable event for the Mexican print community.

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