Palram Americas has announces the promotion of Tim Cronrath to Business Unit Manager. In this newly created position that reports directly to the Sr. VP Sales/Marketing, Cronrath will be responsible for all product and strategic aspects pertaining to two specific market segments, the Industrial Plastics Segment and Sign/Graphic Segment. Currently, he will oversee four direct reports as regional sales managers and corresponding independent representatives.
Including his nearly nine year tenure with Palram, Cronrath brings over 14 years of experience in the plastics industry to this position. Cronrath will continue to add to Palram’s product portfolio bringing value-added products to the distribution segment and concentrate on strengthening the distribution channel while providing guidance and direction to the rest of the distribution focused sales team.