Bucking bulls aren’t just for cowboys. Linda Martinelli, Owner of Proforma Graphic Printsource, has taken her passion for bucking bulls and turned it into a new adventure and business opportunity. Martinelli’s newest bull, “Proforma,” will be competing in the Champions Tour 1 in the “Two Year Old Champions Class” in Orchard, Texas on February 15th. This competition will determine the top 10 qualifiers for the Champions Tour Finale in Las Vegas, a competition for a $500,000 prize.
“I’m so fortunate to own a business that allows me to be able to pursue my passions. That is why I decided to name my newest bull ‘Proforma,’” said Martinelli. “He represents the freedom I have to pursue my dreams and the things I truly enjoy in life.”
Martinelli made the decision to move from a bucking bull fan to a bucking bull owner a year ago, and she now owns nine bulls. Martinelli’s passion has led to building relationships within the bull riding industry, opening the door for new business opportunities. She has provided a variety of promotional items, such as wearables for trainers and fans, as well as branded dinnerware and dining supplies for industry events.
“Proforma” the bull has even become a mascot for Martinelli’s business. Friends and clients can follow along on his adventures through the Proforma Graphic PrintSource Facebook page (https://www.facebook.com/ProformaGraphicPrintSource).
“At Proforma, our mission is to help our Owners’ dreams come true,” said Greg Muzzillo, Founder of Proforma. “Linda has created what we call at Proforma a ‘lifestyle business’… a business that allows Owners to engage in their business on their terms so they can live the lifestyle of their dreams. Linda has utilized Proforma’s business development tools and marketing resources to make her dreams a reality.”
Martinelli is a member of Proforma’s Multi-Million Dollar Club. She has served as Proforma’s Owner Advisory Council President and regularly presents at Proforma events. In 2011, Martinelli was named one of ASI’s Top 10 Women to Watch and was ranked on the Inc. 5000 list of fastest growing American private companies.
Proforma offers distributors exclusive access to a $4 million sales and marketing fund, a 150 member support services team and a $10 million technology platform that has been recognized for two consecutive years on the InformationWeek 500 list of the nation's most innovative users of information technology. Proforma has over 100 million dollar owners including over 40 multi-million dollar Owners with annual sales ranging from $2 million to more than $25 million.