InnerWorkings, Inc. has signed a new retail management agreement with Callaway Golf Company, a global leader in the manufacturing of premium golf products.
Under this agreement, InnerWorkings will manage innovation, design and execution of Callaway's marketing retail experiences, including Point of Sale (POS) materials, retail fixtures, temporary displays, and printed items. In addition, InnerWorkings will provide dedicated on-site professionals to serve as an extension of Callaway's Retail Marketing team.
"The retail experience for golfers is evolving, and we selected InnerWorkings based on its track record as leaders in retail marketing execution," said Harry Arnett, Senior Vice President of Marketing at Callaway. "By leveraging the InnerWorkings team and its vendor base, Callaway will continue to differentiate how golfers experience the brand at retail."
Added Michael Brown, Group President of InnerWorkings: "We look forward to continuing Callaway's strong commitment to innovation and brand control, while enhancing speed to market and expanding budgets through cost savings."