Brady Corporation

Brady Expands Industrial Identification Solutions to Include Direct Thermal Paper Labels


Brady (NYSE:BRC), a global leader in industrial and safety printing systems and solutions, announced today the expansion of its industrial identification offering with its new direct thermal paper labels, including a permanent (B-813) option and a removable (B-816) option. As the first direct thermal solution from Brady, these labels offer an economical solution that also preserves the confidentially of printed information.

Brady’s direct thermal paper labels aid users in reducing downtime through quick material changeovers without having to change the ribbon. In addition, because direct thermal printing is ribbonless, it does not generate a carbon copy of the label’s contents. This ensures printed information remains confidential. This confidentially is ideal for applications such as evidence labeling, pharma labeling and other medical or healthcare applications.
“Expanding our identification offering with direct thermal paper labels allows us to give our customers a complete solution for their workplace,” says Troy Fields, technical marketing design engineer for Brady. “Both of our new materials can be used with a range of Brady’s printers, including the BradyPrinter, PR Plus Printer and IP Printer.”

The direct thermal labels are made of a standard, white topcoated direct thermal paper material and are ideal for a variety of identification applications, including short-term industrial ID, warehouse labeling, general barcode labeling, standard lab identification, government labeling applications and more.

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