themediahouse

Screaming Colour Can Literally Cut the Mustard

London-based printer Screaming Colour purchases the first motioncutter high speed digital laser system in the UK.

“Being able to offer our customers the latest technology to create stunning print and finishing has always been at the heart of our company” says Iain Moring, MD of Screaming Colour. “From the very first moment we saw the capabilities of the motioncutter we knew we could increase our unique offerings to the market in cutting and perforation but also with beautiful engraving onto printed or coated stock. We can now even offer variable data finishing, making every sheet unique through the motioncutter’s Namecut feature”.

The motioncutter is a sheet fed laser system with a conveyor carrying the sheets under the laser head which cuts at up to 6 meters a second. It cuts, perforates and engraves all in one pass. A first in print finishing is its personalization feature called Namecut which can personalize a sheet by reading a CSV file of data and cutting or engraving the information. Themediahouse Gmbh, the German company who makes the motioncutter have had direct mail returns of up to 42 percent from direct mail campaigns using this new finishing application.

“We are delighted to be working with Screaming Colour and look forward to installing their machine towards the end of April” says Shaun Stanley, Global Business Development Manager for themediahouse. ”Iain (Moring) and Mark (Evans) saw its potential immediately and we are really excited about their plans to use the system including us supporting them with open days for creative agencies to open up the new dimensions in personalization that the motioncutter can offer”. This will be our first installation in the UK with other successful installations already across mainland Europe following our official sales launch last November.

The motioncutter is the second piece in capital investment that Screaming Colour have made in the past couple of months following purchase of a Kolbus Casemaker DA260. Mark Evans, Commercial Director states “Excuse the pun but the motioncutter really is at the cutting edge of technology and our job now is to educate marketing agencies and designers to understand what is now possible using the motioncutter”.

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