This direct mail product returned a 42% rate. It was for a german toy manufacturer who wanted to send a mail with a Purl and have the individual childs name cut out to match the Purl. This could only be done using our Variable data finishing application called Namecut.
Astonished to find that there is very little on the market for digitally finishing his own print, Jörg Scheffler of themediahouse GmbH created a high-speed laser system to personalize, cut, perforate, and engrave.
In a world of web to print solutions and digital presses there has been little advance in the market towards creative digital finishing solutions. Jörg Scheffler searched the market for a simple and cost effective method to cut out personalized direct mail and packaging but found either expensive specialized machinery that had only one application, or small and slow cabinet laser cutters. None of these matched his purpose so he set out on a four year journey to create and develop his own system that met all the needs of the modern day, innovative printer.
His first breakthrough was the design of a mesh conveyor belt which allows the sheets to run in motion through the system and gave the machine its name the “motioncutter”. This takes away all the need for handling the sheets and can even allow the system to run in-line with a digital press. The next step was to provide extraction for the system to remove the dust from the substrates when lasered. The final part of the process involved developing software that would emulate many digital printer interfaces and make it easy for a digital press operator to understand.
What has been created is a machine which can cut out shapes for packaging, kiss cut labels, filigree cut cards, engrave art work and names and even personalizes each individual sheet with its unique namecut feature. Themediahouse has completed direct mail campaigns using this solution which have had a return rate of over 42%. This was by uploading one single art file into the motioncutter and a CSV file of names of customers to be cut out to use as a garland.
Reaction from the market has been amazing. Each person who sees the motioncutter comes away with fresh ideas for their own production. Scheffler states “We learn new and exciting applications every time we speak with customers about the motioncutter, it is so exciting”.
After a demonstration of the motioncutter, Jon Tolley of Prime Group in the UK and also Chairman for Dscoop EMEA said “it is one of the most innovative and exciting bits of machinery for the print industry in over a decade. This will send the printers out there moist!”.
At last digital printers can personalize their cuts, engraving, perforations and kiss cuts at high speed. One off packaging with minimal file set up is a reality. Maintenance and use are simple and intuitive.