NPTA, the association for the paper distribution channel, is pleased to announce the debut of its new print publication, Print Works!
Print Works! is a perfect-bound magazine that features well-balanced content, vibrant imagery, and high-quality paper and ink finishes. Original editorial, as well as that from credible third-party sources, effectively tells the positive story of paper and print, showcases new techniques and technologies, and reinforces the value of working with a paper merchant. It was developed for print buyers and those that influence the purchasing of paper who are hungry for new ideas and innovation for their multi-media marketing campaigns.
“NPTA has taken a proactive approach to uniting paper merchants and their paper mill partners to enhance the information and education available to our mutual customers on a national level,” said Don Clampitt, NPTA immediate past chairman and CEO, Clampitt Paper Co. “The response to this project has been overwhelmingly positive.”
More than 30,000 chief marketing officers at the country's largest companies and ad agencies received a copy of the inaugural issue of Print Works! In addition, it will be hand-delivered to over 10,000 printers and end-users by the sales force of the leading paper merchants. Finally, an NPTA-customized issue will be distributed throughout 2014 at leading industry events.
NPTA merchant members sponsored regional issues of the publication to feature their corporate brand and messaging.