Orafol Americas Inc. has partnered with Signarama to provide materials for the franchise’s worldwide rebranding efforts. Orafol Americas has also been named Signarama’s vendor of choice for vinyl products used throughout its network.
Signarama is the world’s largest sign franchise with more than 900 locations in 50 countries. In 2013, the company embarked on a branding research project that reaffirmed its position as a ‘premium’ brand that provides expertise and a customized approach. Signarama’s new branding – including a contemporary color scheme, new logo, tagline and icon – is being rolled out across all franchise locations this year. Signarama will use a variety of Orafol Graphic Products during this process to create new window graphics, fleet wraps and lobby displays.
“Our franchisees are very excited about the new branding and some have already completed their updates,” said Signarama president “JT” Jim Tatem. “We have a longstanding relationship with Orafol Americas. Using their vinyl materials during our rebranding process was a natural as all our franchisees are quite familiar with them.”
Signarama has designated Orafol Americas its vendor of choice for all its vinyl materials and Orafol Graphic Products are used for franchisee training. Before opening a store, every franchisee attends a two-week school at Signarama’s corporate headquarters that features hands-on training using Orafol Graphic Products. Attendees learn to work with a variety of premium vinyl graphic films, digital media, laminating films and reflective products for signage, graphics and digital printing applications.
Signarama prides itself on offering its franchisees the highest quality software, equipment, materials and service, which has helped the company maintain its position as an industry leader. “We highly recommend Orafol for vehicle wraps and signs and that’s why we train our franchisees on Orafol materials,” said Tatem.